Creating My Podcast’s Avatar: Who is My Demographic 

After listening to John Lee Dumas’ podcast, Create your podcast’s avatar, I realize that I think I know who my demographic is, but it would probably be helpful to define this in writing.

Firstly, let’s talk about the podcast. It’s about finding the best formula to work for ourselves; to choose ourselves. How can we simplify the steps so that anyone with the desire can follow the forms and succeed? If we follow the lead from Tony Robbins, we need to locate the experts, interview them to find out what their strengths are, finds out what strengths these people have in common and then relay this to the audience. This can be podcasts, blogged and maybe even blogged via YouTube.

I think the audience who I’d most relate to and whose needs I could serve best are mothers. Is this limiting though? That’s the fear. Or should I stick to empowering the group that has the same needs as I do? I feel like this is what I’m gravitating to.

Now, I have to find the successful moms. They don’t have to be millionaires; they should be happy and convey a sense of satisfaction in their lives though. They should have had to work hard to get where they are though.

Should I start a Choose Yourself Moms group? A Choose Yourselves Montreal group? Both?


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