Question: If you could chose an archetype or extreme (edgecraft), what do you want your brand or work to be known for?
Question: List 5 ways that you could express these attributes:
- Sharing as much information as possible with readers/listeners.
- Encouraging audience to share information with one another – to be a community.
- Make processes towards success feel like clear and attainable goals for audience.
- Make audience feel like being who they are and making a living doing so is more joyful than stressful.
- Offer them stories about people, from a similar demographic as theirs, who worked there way towards their path of truth which lead them to success.