Develop a Unique Voice: Assignment from Seth Godin’s Freelancer Course

Lecture 44: Exercise

Archetypes-SethGodin

Question: If you could chose an archetype or extreme (edgecraft), what do you want your brand or work to be known for? 

  • Helpful
  • Giving
  • Fun
  • Humorous
  • Informative
  • Supportive
  • Warm
  • Trustworthy
  • Exciting
  • Powerful
  • Generous
  • Inspiring
  • Unstoppable
  • Possible

Question: List 5 ways that you could express these attributes:

  1. Sharing as much information as possible with readers/listeners.
  2. Encouraging audience to share information with one another – to be a community.
  3. Make processes towards success feel like clear and attainable goals for audience.
  4. Make audience feel like being who they are and making a living doing so is more joyful than stressful.
  5. Offer them stories about people, from a similar demographic as theirs, who worked there way towards their path of truth which lead them to success.
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