Lecture 44: Exercise

Question: If you could chose an archetype or extreme (edgecraft), what do you want your brand or work to be known for? 

• Helpful
• Giving
• Fun
• Humorous
• Informative
• Supportive
• Warm
• Trustworthy
• Exciting
• Powerful
• Generous
• Inspiring
• Unstoppable
• Possible

Question: List 5 ways that you could express these attributes:

1. Sharing as much information as possible with readers/listeners.
2. Encouraging audience to share information with one another – to be a community.
3. Make processes towards success feel like clear and attainable goals for audience.
4. Make audience feel like being who they are and making a living doing so is more joyful than stressful.
5. Offer them stories about people, from a similar demographic as theirs, who worked there way towards their path of truth which lead them to success.