Lecture 50: Exercise
Question: How many people would complain if you didn’t send out your newsletter or brochure?
Currently, no one because they don’t exist yet!
Question: Clearly articulate what promise you make to those that give you permission.
I’ll answer this in future tense. I will promise to do my best to deliver value. I hope to offer them concrete examples of people who have succeeded, along with clear take-always that they can churn into action items for themselves.
Question: What makes your marketing anticipated, personal, and relevant?
Again, this will be in future tense. The audience will anticipate that one or many stories will resonate with them enough that they’ll want to emulate the individual(s) in the stories. It will be personal because they want to succeed specifically in this category. It will be relevant because the lifestyle/career choices will be what the audience is seeking out.
Question: What could you promise that people will look forward to?
Positive, uplifting stories that outline possibilities that can be achieved by anyone who learns to believe that they can do it.
B2B Sales: Assignment from Seth Godin’s Freelancer Course
Lecture 24: Exercise
Question: What is your client afraid their boss will think if they say yes?
They are afraid that their boss will think that this money perhaps can best be spent elsewhere. Could they have gotten a better deal? Are they getting the most out of their money? Did they go with the person/company who is most qualified? They are afraid their boss might doubt the end results, which will reflect on the client directly.
Question: What would your client tell their boss to explain why they bought from you?
This person has an diverse background. She speaks with ease about the tasks that need to be completed, which makes me feel secure that she has a lot of experience in this area.
Question: What would you like them to tell their boss?
The above + She is personable, upright and is in alliance with us to help see us through to success. She recounts examples of cases where others needed the same type of support that we do and it sounds as though she delivered, maybe even over-delivered. I also feel confident that she doesn’t need to be micro-managed; once it’s in her hands, we can trust that we don’t have to think about it again until the job is completed.