Permission: Assignment From Seth Godin’s Freelancer Course

Lecture 50: ExerciseSethGodinQuotePermission

Question: How many people would complain if you didn’t send out your newsletter or brochure?

Currently, no one because they don’t exist yet!

Question: Clearly articulate what promise you make to those that give you permission.

I’ll answer this in future tense. I will promise to do my best to deliver value. I hope to offer them concrete examples of people who have succeeded, along with clear take-always that they can churn into action items for themselves.

Question: What makes your marketing anticipated, personal, and relevant?

Again, this will be in future tense. The audience will anticipate that one or many stories will resonate with them enough that they’ll want to emulate the individual(s) in the stories. It will be personal because they want to succeed specifically in this category. It will be relevant because the lifestyle/career choices will be what the audience is seeking out.

Question: What could you promise that people will look forward to?

Positive, uplifting stories that outline possibilities that can be achieved by anyone who learns to believe that they can do it.

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B2B Sales: Assignment from Seth Godin’s Freelancer Course

B2B Sales: Assignment from Seth Godin’s Freelancer Course

Lecture 24: Exercise B2B. Seth Godin.

Question: What is your client afraid their boss will think if they say yes?

They are afraid that their boss will think that this money perhaps can best be spent elsewhere. Could they have gotten a better deal? Are they getting the most out of their money? Did they go with the person/company who is most qualified? They are afraid their boss might doubt the end results, which will reflect on the client directly.

Question: What would your client tell their boss to explain why they bought from you?

This person has an diverse background. She speaks with ease about the tasks that need to be completed, which makes me feel secure that she has a lot of experience in this area.

Question: What would you like them to tell their boss?

The above + She is personable, upright and is in alliance with us to help see us through to success. She recounts examples of cases where others needed the same type of support that we do and it sounds as though she delivered, maybe even over-delivered.  I also feel confident that she doesn’t need to be micro-managed; once it’s in her hands, we can trust that we don’t have to think about it again until the job is completed.

A Lesson from My Bosshole’s Boss

BossholesBoss1

Other than the fact tsecret you’ve been enabling this jack*** for years, we totally respect you sir. I swear.

If you’ve read a previous post about my bosshole, you know a little of our history. If you haven’t, that’s ok – here’s the short of the long: he’s an arrogant, alcoholic adulterer. Otherwise, I like working for him. Really, he has some redeeming qualities that make him tolerable sometimes, such as his pleasant, humorous demeanor during his current health stint where he hasn’t drank in two weeks. What a hero.

I digress.

I have been admittedly distracted at work for various reasons; I’m going through a drawn out break-up with my spousehole, I’d rather be writing or something equally creative for a living, and Bosshole has really been getting on my nerves these days because it’s becoming increasingly harder to hold him in high esteem. Our mutual boss, who we’ll call “Mr. Slate”, caught on to my mood last week and was kind enough to take me aside to ask what’s up my craw. I tried to dance around it stating I wasn’t challenged enough at work lately, but he saw through me like Wonder Woman’s airplane. And then the secrets that I’d been holding onto for three years came out like a tsunami. I told him everything about how often Bosshole shows up at the office wasted to the trips he takes with his HR mistress all courtesy of the company. Initially, I felt such a douche for ratting Bosshole out. I felt like I was weak for not being able to contain myself; for leaking like a sphincter after an Olestra binge.

But then the relief came. The quandary is now Mr. Slate’s to deliberate, not mine. The itchy monkey on my back had been ejected. Hallelujah.

People on Quora, including an HR professional, had advised me to seriously consider quitting when the behaviour of such a person as Bosshole is tolerated. I tried and the job hunt didn’t go so well. For now, I’m glad it didn’t. All I had to do was drop the holier-than-thou loyal assistant nonsense and just tell someone with integrity the truth. I wish I’d done it a long time ago, as it would’ve spared me months of internal grief. Other people’s sullied secrets are the baggage of the subservient.

Mr. Slate promised that he’ll never throw me under the bus and was empathetic about what it must have been like for me to have to deal with day in and day out. He also said it wouldn’t be a witch hunt on Bosshole – just that moving forward he’ll keep his eyes open. But then he mulled over it over the weekend and started feeling foolish for not noticing all of the signs of the drinking and affairs. He subsequently came in on Monday morning ready to tear Bosshole a new ***hole. That’s when I got motioned into a private room for a cautioning (so principal’s office like).

“You know, Imu, there is one thing that’s been bothering me all weekend and I lost sleep over it.” <stomach drops> “Shame on you for getting so buddy buddy with Bosshole that he felt he could divulge his infidelities to you. Do you understand the message here? What are you doing putting yourself in a position where he confesses his sins to you? He’s your supervisor, not your friend. Make the line between you very clear. It’s not just professionally shrewd for managers to not get too up close and personal with their subordinates – the same goes the other way around. Look at the load it put on you. I hope I’m not speaking out of turn. It’s just that I value you, you deserve to be respected and you should require that of others.”

Duly noted, sir. Duly noted.

 

The man who can keep a secret may be wise, but he is not half as wise as the man with no secrets to keep. – E.W. Howe

How to Turn Your Bosshole into Your Muse

bosshole2

Er, perhaps switch to white wine, sir.

I have a bosshole. He has some redeeming qualities, but his faults have been screaming so loud lately that I can barely concentrate at work.

What makes him a bosshole? He has a drinking problem, becomes arrogant when intoxicated (the guy likes his long lunches), he is having an extramarital affair with a colleague (his second co-worker that I know of since marriage) and has become so vocal about his cynicism that it’s demoralizing. It’s been so hard to ignore that I even contacted the company psychologist to try to learn to detach from his idiocies.

Today I decided that enough is enough. I’m not the moral police. I wasn’t hired to judge this guy. I will just allow him to dig his own grave and promise myself to not be here to go down with his ship. Now his bossholeness and wine teeth will be fuel to start my own venture; he will be my muse.

I have been doing a load of research lately on lifestyle businesses, listening to podcasts, have joined facebook groups with like-minded individuals and am doing a lot of interesting reading. It’s all so inspirational and it’s time that I delve into a success plan, so I’m going to take a leap and talk about one of the things that I want to do.

I am going to find entrepreneurs within my demographic – those who have started from nothing, who didn’t have handouts, and who perhaps made some major mistakes along the way. Converse with their humble beginnings, they realised that there was something out there that gave them a charge, something out there that they could share with the masses, and then they took that idea and rose above their cubicle like a resurrection to bring it to life. Did you hear the heavens open up when that last sentence ended? I know, I know – you also want to be that person with the gumption to do what they did. That’s why I’m going to find them, interview them, study their formula and give it to you.

There. I said it. Now I have to do it. I’ve never interviewed anyone before. But I will. I will trip while doing it, but at least I can say I tried.

Maybe you also have a bosshole. Or a spousehole. Whatever kind of ***hole they are, rather than being your deflation, let them be your inspiration.