Lecture 50: Exercise
Question: How many people would complain if you didn’t send out your newsletter or brochure?
Currently, no one because they don’t exist yet!
Question: Clearly articulate what promise you make to those that give you permission.
I’ll answer this in future tense. I will promise to do my best to deliver value. I hope to offer them concrete examples of people who have succeeded, along with clear take-always that they can churn into action items for themselves.
Question: What makes your marketing anticipated, personal, and relevant?
Again, this will be in future tense. The audience will anticipate that one or many stories will resonate with them enough that they’ll want to emulate the individual(s) in the stories. It will be personal because they want to succeed specifically in this category. It will be relevant because the lifestyle/career choices will be what the audience is seeking out.
Question: What could you promise that people will look forward to?
Positive, uplifting stories that outline possibilities that can be achieved by anyone who learns to believe that they can do it.
Lecture 44: Exercise
Question: If you could chose an archetype or extreme (edgecraft), what do you want your brand or work to be known for?
Question: List 5 ways that you could express these attributes:
- Sharing as much information as possible with readers/listeners.
- Encouraging audience to share information with one another – to be a community.
- Make processes towards success feel like clear and attainable goals for audience.
- Make audience feel like being who they are and making a living doing so is more joyful than stressful.
- Offer them stories about people, from a similar demographic as theirs, who worked there way towards their path of truth which lead them to success.
Compared to others who do what you do, rank yourself according to:
For this question, I chose to reply surrounding my current career, not my future, hopeful idea of freelancing. The rank will be from 1-5.
- Reputation: 4
- Knowledge: 4
- Expertise: 5
- Tools: 3
- Handiness: 4
Which will you invest in developing?
Most definitely in the tools area. Where I once thought I was quite advanced in Excel, I recently took a course to see where I was at and quickly realized that there are so many advanced functions that I should consider tackling, which would be an asset to many clients and employers. I am also slowly but surely making my way through graphics design and web design courses, which are both a pleasure and an asset.
I gave myself a 4 on reputation because although I have a solid one at work, my workload and lack of motivation definitely has me less organized than usual. This can definitely be improved.
Reading back at my replies, hours later, all of those points are worth improving on and investing in.
List things that aren’t things. Things like timeliness, confidence, respect, a story, etc.
- Respect for deadlines
- Good listening skills
- Great story telling
- A sense of alliance
- Genuine interest in their success
I know, I know…the path on the right
Seth Godin’s Freelancer Course on Udemy: Lecture 8 – Exercise: What do you provide?
Question: What do people buy when they buy something from you?
This question stopped me in my tracks because it made me recognise that this really needs to be articulated and put on the table before going any further.
They would be buying a method to help them achieve what they thought they couldn’t; to become solopreneurs. They would be buying a blueprint towards their success. They would be buying an opportunity to me mentored by the stories of people who have accomplished this before them.
Question: Leave out the easy, repetitive, generic stuff… What are you doing that’s difficult?
The homework. I’m doing the research about what the steps to success are – finding the common denominators. I’ll be knocking on doors – cold calling noteworthy individuals in our category. I’ll be turned away many times before a remarkable yes comes along.
I’ll be learning and failing until I find the right methods to interview people, to podcast, to drive traffic, and to write in such a way that:
- People will learn
- People will be emotionally connected
- People will believe in themselves because someone before them did. There will be social proof that someone they can relate to was prosperous.
- People will feel like they are part of a unique community
- People want to come back for more
I’m questioning how generic or difficult any of the above is, but then realise that the difficult part is that not everyone is willing to do the work and accept that failure is part of the process. I think I’m ready for some let-downs in order to find and distribute some treasures.