Question: How many people would complain if you didn’t send out your newsletter or brochure?
Currently, no one because they don’t exist yet!
Question: Clearly articulate what promise you make to those that give you permission.
I’ll answer this in future tense. I will promise to do my best to deliver value. I hope to offer them concrete examples of people who have succeeded, along with clear take-always that they can churn into action items for themselves.
Question: What makes your marketing anticipated, personal, and relevant?
Again, this will be in future tense. The audience will anticipate that one or many stories will resonate with them enough that they’ll want to emulate the individual(s) in the stories. It will be personal because they want to succeed specifically in this category. It will be relevant because the lifestyle/career choices will be what the audience is seeking out.
Question: What could you promise that people will look forward to?
Positive, uplifting stories that outline possibilities that can be achieved by anyone who learns to believe that they can do it.
Cubicle Interrupted 