I know, I know…the path on the right

Seth Godin’s Freelancer Course on Udemy: Lecture 8 – Exercise: What do you provide?

Question: What do people buy when they buy something from you?

 
This question stopped me in my tracks because it made me recognise that this really needs to be articulated and put on the table before going any further.
 
They would be buying a method to help them achieve what they thought they couldn’t; to become solopreneurs. They would be buying a blueprint towards their success. They would be buying an opportunity to me mentored by the stories of people who have accomplished this before them.
 
Question: Leave out the easy, repetitive, generic stuff… What are you doing that’s difficult?
 
The homework. I’m doing the research about what the steps to success are – finding the common denominators. I’ll be knocking on doors – cold calling noteworthy individuals in our category. I’ll be turned away many times before a remarkable yes comes along.

I’ll be learning and failing until I find the right methods to interview people, to podcast, to drive traffic, and to write in such a way that:

1. People will learn 
2. People will be emotionally connected
3. People will believe in themselves because someone before them did. There will be social proof that someone they can relate to was prosperous.
4. People will feel like they are part of a unique community
5. People want to come back for more

I’m questioning how generic or difficult any of the above is, but then realise that the difficult part is that not everyone is willing to do the work and accept that failure is part of the process. I think I’m ready for some let-downs in order to find and distribute some treasures.